Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Four Business Relationship Builders

1. Lunch your VIPs
While speaking to a group of AXA insurance advisers, I asked, ‘What do you do to stay in touch with your clients?’ One told me he regularly takes his top clients out to lunch. Never once during the lunch does he bring up business. Yet, he said, ‘Universally, they will.

They will either tell me of a need they have or give me a very good referral.’ When was the last time you took a client out to lunch?

2. Make them feel famous
When you see articles, interviews or items of note in the press about your clients, cut them out, laminate them and then send it to your client. It’s likely if you see it in a magazine you can get the PDF for them too. This is something your customers won’t do for themselves and they’ll really love it.

3. Remove effort
Your customers expect more and more now – giving a cup of coffee is mainstream and expected. Look to save effort, improve their experience of doing business with you. For example try to save a customer having to get their kids out of the car, putting baby into the pram and so on, by encouraging them to ring from their parked car. Then you or a staff member go out to them – a bit like a drive through. This removes a lot of the extra effort for your customer, and quite frankly – do you know anyone doing this?

4. That old fashioned thank you note
Regardless of how much or little your customers spend, consider writing a thank-you note for every single one of them. 

Debbie Mayo-Smith (BSc Hons Econ) is an International Motivational Business Speaker and Managing Director of SuccessIS! ( and a leading specialist in easy practical ways to improve business profitability, personal productivity and Internet marketing. Debbie lives in NZ and travels the world speaking, writing and training. By the way, if you'd like to get lots of neat tricks like this, plus marketing and business development tips, why not enrol for our free newsletter?

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