Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Refocus For Pleasure and Profit

It was a business changing moment when I overhead one of my young triplets Matthew say to a friend “oh that’s my mom. She’s always on the computer”   That innocent comment was like a hot knife slicing butter, slashing my heart. How right that little boy was. It kick started a -examination of my business. Being self employed I was able to analyse each type of work I took in, rate it by how personally pleasurable and profitable an activity it was. By 10am the next morning I had a whole new focus of only accepting and developing business that was the most profitable and pleasurable to do.

How do you apply this principal to your business (and personal life)?

 What are your activities now?
Write down all the things you do.  Then score each by how passionate you are and how pleasurable an activity it is. Next rate the income production activities by how profitable they are.  Pleasurable/ passionate has to be part of the equation as life isn’t about money alone. For example a self employed mother would find a better use of her time marketing for new business as opposed to cooking dinner. But if cooking gives her pleasure, it’s an activity that stays.

Focus Your Marketing
It’s easy for small businesses or the self employed to make changes swiftly. What about retailers for example?

Rob Bruce, owner of Blenheim Furniture2go has a marvelous attitude. “In the current market we’re not selling so many $2000 lounge suites, but $4,000 ones are moving.  We look at sales, and tweak our focus. Beds vs. lounge suites. Targeting the catalogue mail drop to certain neighbourhoods.

Alliances for work you turn away
You always want to be helpful so try to build alliances with other companies in your industries that are happy to take on that work. You might even be clever and negotiate a little clip of the ticket.


Debbie Mayo-Smith (BSc Hons Econ) is an International Motivational Business Speaker and Managing Director of SuccessIS! (http://www.successis.co.nz) and a leading specialist in easy practical ways to improve business profitability, personal productivity and Internet marketing. Debbie lives in NZ and travels the world speaking, writing and training. By the way, if you'd like to get lots of neat tricks like this, plus marketing and business development tips, why not enrol for our free newsletter?


This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink www.successis.co.nz


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