Three ideas to maintain and grow your email list

1. Put your newsletter sign-up request on every webpage and every piece of marketing material – even your business card.
2. Request two email addresses on your sign-up form – a primary and secondary one. In times of downsizing, you’re going to lose a lot of subscribers. As they leave companies, you’ll keep them through their secondary email addresses.
3. If those who have unsubscribed are currently removed automatically, take it over and do them manually where possible. That way, you’ll keep a closer watch on your list and be able to follow up personally on VIPs that are now mail delivery errors.