How to reduce event no-shows

Monica Johnstone, College of Liberal Arts and Sciences, United States of America
Monica says you can reduce ‘no-shows’ at your events from about 10% to 2% simply by communicating.

Early the day before an event, send an email with a helpful bit of information (such as a map and parking instructions).

Bonus
Avoid holding an event on a Monday – people drive to work on autopilot and forget to go to your conference or seminar!