Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Words, not images, get your website found

One of the biggest mistakes we make in website briefs is to tell the designer to make our site look attractive, which of course means graphics. Of 100 websites, 99 will have their company name, their navigational links and key phrases as images rather than simply in words. Search engines can’t read pictures, can they? No– only words and formatting. If you want to attract people that don’t know you, one of the primary requirements is to have the words your customers are searching for, and in the right places.

Where should your words be?
In the page title (the words in white at the top left corner on your screen);
In the navigational links;
In headings that describe the content people are about to read;
As alternate text to your graphics – even name your graphics with keywords.


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