Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Make an intellectual connection

Lesson learnt from Patricia Fripp
You intellectually connect with your audience by having structured and logical organisation of your content. To do this well, form your presentation/ speech/sales pitch with the following four points in mind:


1. Who is your audience?
Define their age, attitude, industry and gender.
2. What does that person want to know from you?
How can you help them? What questions might they have?
3. Answer objections up front.
Why you specifically? How are you qualified? Why should they take your advice and make a change?
4. Give your premise up front.
This is the main point you’re making – how your audience will benefit from what you ask them to do. This can be your opening statement – if you are doing a presentation on how to save money, you could start with: ‘By adhering to the following four points, you can save x amount of money’. Once this is done, lay your points out logically, and give at least one example for each point. Four ways to save money: Point 1, example, example; Point 2, example, example; Point 3, example, etc. This way, you’re structured, logical and easy to follow.


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