1. Never let a viable prospect go You spent time and money through networking, good customer service, advertising and website development to get prospective customers to your figurative door. Don’t waste your money or time spent. Establish a communication stream to keep in contact until they are ready to do business or refer. 2. Excel is Magic It doesn’t matter what database software you use to store your information because it’s simple to bring it into Excel to then manipulate, clean, de-duplicate and add to it in seconds flat. 3. Plan for the future today If targeting improves success – do you have enough information to do so? Have you ever stopped to contemplate what new products, services, customer service initiatives you’d like to do over the next few years? A new branch or store? What about additional staff? Will you ever need to know or monitor their productivity or their contribution to business? If so how will you measure it? What fields would you need? Phone numbers. Are you consistently collecting mobile phone numbers so you can do sms messaging in the future? 4. Categories not columns The last thing you want to do is work with an endless line up of columns. Don’t set up separate columns for clients, prospects, old clients, suppliers. Instead have one column called client type and have different Categories (or variables) you enter into the one column, being client, old client, prospect, supplier. 5. Treat your business referrers well Do you have a distinct communication, thank you and reward plan for those business colleagues that refer business your way? Why not? A suggestion to help them could be a tip newsletter about how to improve their business success. Why not create a recurring reminder to prompt you every few months to telephone for a chat. The more thought you put into developing and using your database, the more you’ll be rewarded.
Archive for the ‘email’ Category
Five strategies for better profit from your database
Thursday, January 14th, 2010Activity equals success
Thursday, December 10th, 2009If business is slow, don’t sit twiddling your thumbs waiting for the figurative telephone to ring, Listen to your gut for what would be good for your clients in this economy. Using your database, create your own activity. Activity Equals Success.
Let me give you a personal example. Last winter was going to be an exceptionally quiet one for business. While dropping the kids off at school at 8:25, I thought to myself “Why don’t I run some database marketing workshops around New Zealand and Australia By 9:35 I had segregated out my New Zealand and Australian newsletter subscribers, wrote a simple two paragraph plain text email to each group. I asked them to reply only if they were VERY interested in attending. A flood of over 700 emails had just arrived. Now two months later I conducted 14 workshops for 410 individuals, generated four speaking engagements and sold a lot of books. Let’s look at the aspects of this marketing campaign in relation to this economic climate.
Database
This entire exercise was marketed solely though my newsletter database. With the help of my readers, it was spread though their sphere of influence.
Targeted
Why burn the goodwill of your list by sending people in the UK, Spain, Brazil or Florida an email about an Australasian workshop? After the initial send, the communication continued primarily with those whom had expressed interest rather than the whole database.
Ease. Speed
From my initial idea in the car through to the final targeted execution and distribution of over 10,000 emails – only one hour had elapsed.
Inexpensive
The outlay was purely my time and that of an assistant helping with faxed forms and invoicing/receipts.
Not Fancy
It was simply plain text paragraphs. In fact I am 100% positive that the simplicity not only helped the email get through spam filters, it also was easy to digest and act on immediately.
Getting past spam filters
Thursday, October 1st, 2009We want spam filters to work well saving our time and bandwidth from this unnecessary waste. According to the Google enterprise and archiving security network Postini, for the first quarter of 2009, around 94 percent of all e-mail sent to their customers was spam.
On the other hand, we want our normal business correspondence to get through. Especially marketing and promotional emails that our customers have asked for and subscribed to.
Therefore it pays to understand how emails are screened, rejected or accepted.
- The newer your email software, the more advanced the filtering will be.
- Lists of known spammers or the Internet Service Provider (ISP) they use comprise Blacklists. Your ISP will deny messages coming from an entity on the blacklist. The bad news is all innocent clients of blacklisted ISP’s get blocked too.
- Greylisting is when an ISP temporarily rejects all incoming email, anticipating that non-spamming sources will re-send the delayed email in a few seconds, minutes or hours. Your problem – the delivery of your email is held up in this process too.
- Spam filters also intricately examine the words and the technical composition of each email, primarily working on a point scoring system. It is up to each company’s discretion how strict or lenient they set the filter.
- An extensive list of what Spam Assassin looks at is found on http://au2.spamassassin.org/tests.html. For example points are taken away for:
- Large sized or non standard font colours
- Message has x% of HTML code
- Message has click here
- Pass, forward on
- For free
- Order today, order now
- Money back guarantee
- Spam filters also intricately examine the words and the technical composition of each email, primarily working on a point scoring system. It is up to each company’s discretion how strict or lenient they set the filter.
Unfortunately, there is no magic bullet to get past the filters, except to be as circumspect as possible I’m afraid.
Controlling Your Inbox Size
Monday, August 10th, 2009Your Email folders grow as you send and receive emails. Create appointments and meetings. Set Tasks. Not only does the information become dated, it slows down the performance of your Inbox and wastes time when you search for items.
Your inbox also becomes dated, yet it’s important to keep records. And if you’re in a corporate environment with a limited mailbox size – dollars to doughnuts you’re always pulling your hair out to get under limit so you can receive emails again.
There is an answer to this problem. Plus it’s automatic and can be customized to a “T”. Your solution is called Archives (note – Outlook Express does not have this function).
Why is archiving such a great solution?
1. Effective record keeping
By archiving instead of deleting messages, you’ll keep records
2. Save disk space
Archiving uses compression, so archived items use less storage space. It is stored in a separate mail file, yet it opens and displays fully in your inbox..
3. Your inbox opens quicker
Because it’s lost weight. My cheeky way of saying you’ve shifted file size out.
4. Cut down on your clutter
Archiving removes items from your mailbox and puts them in the archive file.
5. Automatic
Archiving works automatically. You’ll get a little prompt saying “Want to archive your old items now?” And all you have to do is say yes.
6. Individual settings
In Outlook each folder can have it’s own archive settings allowing you to archive more or less frequently or not at all.
AutoArchive
AutoArchive is on by default and runs automatically at scheduled intervals, clearing out old and expired items from your folders (except Contacts). Old items are those that reach the archiving age you specify. It could be 4 months, it could be 2 months, a year. The choice is yours.
What AutoArchive does with items
AutoArchive can do one or both of the following things for you:
1. Permanently delete expired items
2. Delete or archive old items to an archive file.
The archive file is a special type of data file.
The first time AutoArchive runs, Outlook creates the archive file automatically in the following location:
C:\Documents and Settings\yourusername \Local Settings\Application Data\Microsoft\Outlook\Archive.pst
If you don’t see the Local Settings folder, it may be hidden. See Microsoft Windows Help for information about showing hidden folders.
Mirror image of your folders
When Outlook archives, it will set up a list of folders that directly match what you have in Outlook. They’re all nested under Archive Folders in your Folder List. You work with the Archive emails the same way you work with items in your main Inbox.
If you decide you want archived items moved back into your main mailbox, you can import all the items from the archive file into their original folders or into other folders you specify. Or you can manually move or copy individual items.
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