Try this great website, www.googlealert.com. It tracks the Internet for your topics/searches and sends you a daily (or weekly) update of them by email. The beauty of this is you never have to go back and troll through material you’ve read online before which is mixed in with the new. Please don’t think “what’s the big deal.”
Put this free service to work for you. Here are several ideas to get you started.
New business
Do you respond to RFP’s? Do you look for business activity that you can fit into, such as what construction is occurring? Have Googlealert send the search to you, then decide if you want to investigate.
Help your clients
In this economy great customer service will shine brightly. Don’t you agree? Let Googlealert help you to help your clients. If you know their interests, their industry problems, what their roles and responsibilities are, you can sift through the alerts for relevant material and then via email send the information to them.
One of my very clever clients, Leisa Donlan the CEO of the Rotational Moulders Association Australasia has been doing this for years. In her words “Our customers (members) operate in a constantly changing market. Information is vital. We use Google Alerts for daily updates on new articles on the internet relative to our customers’ interests. That’s great on its own, but often not all is pertinent.
We personally sort out the stories that are specifically relevant to our members interest (Eg Water Tanks) and then send a weekly “Media Update” tailored to suit them, which includes just a few sentences on the story and the hyperlink to the rest. If they want to continue reading, it’s just a click. Our members love it!”
Check Your Competition
Why not keep an eye on what your competition is doing? Set an alert with an individuals name, the company name or a product as the search term. You might want to hone it to exclude their website to ascertain what is happening outside of their company.
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Tags: competition, customer service, google alerts, new business
