When does one and one equal much, much more than two? When you develop the synergy of working with other likeminded businesses. Call it developing working alliances; strategic partnerships; networking; joint marketing. Call it what you want – but I can’t stress the importance of it enough.
Take a look at what you do and find a non-competitive partner whose services or products have an affinity with, or complement yours. Meet like-minded people with big email lists. Both of you can win by getting your names in front of a whole new audience. This would not only ring-fence both sets of clients from other competition, it also adds value and service to them. Not to mention the potential to significantly increase your income earning abilitly from this new alliance.
Thinking inside the square: • Financial services = Fire/general + Risk + Investments + Accounting • Marketing = Advertising + Printer + Web development + Direct Marketing Companies + Copywriters • Gifts = Flowers + Chocolates • Computers = Hardware + Software + Consultants Do think outside the square: • Think about your kids’ school. Many of the parents will be professionals. • Real estate agents – think of their contacts for insurance, architects, investors, etc. • Probus clubs • Clubs (RSA’s). Bowls. Tennis clubs. A language school. A local university with night classes. Speciality clothing stores. Sports clubs.
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Tags: joint marketing, networking, strategic partnerships, working alliances
