Time & Money
Cold call tip
November 30th, 2011Do you ever have to make cold calls? here is a fabulous tip told to me by Sarah Reilly of ITL, New Plymouth Most telemarketers (at least initially) work off a script. This script is invariably written by someone who has never actually made a cold phone call to a prospective client. This is obvious [...]
Add value, don’t subtract price
November 23rd, 2011Differentiate by adding value to your customer service rather than competing on price. One way is to increase your communication with your customers. The mechanics of this is easy: calling, visiting, emails, letters. However, if you were to scan the information you hold in your customer and / or marketing database, I’d be willing to [...]
Outgoing email success
November 16th, 2011Do you use email with your clients for marketing? Here’s a tongue in cheek checklist for success. 1. Mate, all I need is your email address ‘I want to send you my email marketing material. I don’t care where you live, how old you are, what company you work for or what your interests or [...]
Upskill during the holidays
November 9th, 2011“OH NO!!!! Not Patricia Flipp” The children would MOAN in unison making a joke of her name. Sometimes I do give in to Iron Maiden. Metallica. Or Rihanna. However most of the time if I’m not clamoring for peace and quiet, or if dad isn’t in the car – he’s the boss, I listen to [...]
Why you should consider txt messaging clients
November 2nd, 2011Evolving habits Can you remember the last time you’ve seen someone young actually talk on their cell phone (even if they’re lying on the sofa at home?) It’s not just kids. Many business people and adults send and receive txt messages. Beyond their children texting them with “Call me” adult texting is for the more [...]
Great ideas for quiet times in a challenging environment
October 26th, 2011Do you have a quiet period in the day, or perhaps a day of the week where you consistently have a lighter work load? Why not put a few processes in place to use the time more effectively contacting customers? Why not telephone customers? First, decide what you want to achieve. Survey them? Add value [...]
The dilemma of the missing email or folder
October 19th, 2011Debbie, any way to find a missing email or folder? One of two things may have happened. You may have accidentally deleted it. Deleted items accumulate until you personally empty the contents of your deleted items folder. So check there first for items that have vanished. Or you may have accidentally dragged it with your [...]
The delightful networker
October 12th, 2011If done properly networking can be a very rewarding method of relationship building within a company, as well as helping create a source of new business. The key to successful networking is making sure you do it all the time. Approach every single social situation with the positive thought of ‘who will I meet here’? [...]
Controlling your inbox size
October 5th, 2011Q. Debbie, we have a limit on our mailbox size at work and I’m sick to death seeing Mailbox Full then having to scramble to delete emails to make room. Is there anything I can do? A. Yes! The Archiving function. It’s automatic, It’s fully customizable. It’s completely accessible. Let me explain. When you turn [...]
Story telling to land a job
September 28th, 2011Q. Debbie I know it’s important to sell yourself while interviewing. However I feel so uncomfortable tooting my own horn. Any suggestions? A. Stand out from other candidates by getting your point across in a story. How you helped a client, worked in a team. Accomplishments detailed via a story rather than an “I did [...]
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Books
Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition.
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101 Outlook and Google Tips Debbie's years of experience working with email and Google are packed into this easy to read #1 bestselling book.
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101 Customer Experience Tips do you want more sales, referrals and repeat business? Then you need this book!
You won't want to miss these 101 tips to place your head and shoulders above the crowd to build customer loyalty, word of mouth, and profits.
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101 Balancing Tips with nine children between them and busy careers, let Debbie and Mary Lambie use their experience to make this practical little book a goldmine of solutions for you.
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Save hours a week using clever, timesaving 'how-to' solutions to the top problems you have using email, your calendar, address books/contacts.
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