Time & Money
Focus your pleasure and profit
January 4th, 2012It was a business changing moment when I overhead one of my young triplets Matthew say to a friend “oh that’s my mom. She’s always on the computer” That innocent comment was like a hot knife slicing butter, slashing my heart. How right that little boy was. It kick started a -examination of my business. [...]
Four business relationship builders
December 28th, 20111. Lunch your VIPs While speaking to a group of AXA insurance advisers, I asked, ‘What do you do to stay in touch with your clients?’ One told me he regularly takes his top clients out to lunch. Never once during the lunch does he bring up business. Yet, he said, ‘Universally, they will. They [...]
Software tips and costly blunders
December 21st, 2011Duplicate letters or emails, misspellings, incorrect email addresses can make you look silly, plus they’re wasteful. Before you start your next mass communication, here are a few utterly superb tricks that you can use to eliminate waste and a red face. First, copy the list you’re going to use into Excel if not there already. [...]
VIP Book
December 14th, 2011You have no business if you have no customers. And to customers it’s often the little, inexpensive things that matter most. It therefore makes infinite sense that if you operate in a competitive market, you can improve your bottom line by implementing good, customer focused processes and service. Here’s an example. I lost the advice [...]
How to get a better outcome part 2
December 7th, 2011Last week we covered three tips on how to improve your negotiating success. They were: 1 – Decide what you really want – include a best and worst case scenario 2- Prepare. Play it like chess. 3- Back your point up with information. 4- Face to face is best Here are several more key tips: [...]
Cold call tip
November 30th, 2011Do you ever have to make cold calls? here is a fabulous tip told to me by Sarah Reilly of ITL, New Plymouth Most telemarketers (at least initially) work off a script. This script is invariably written by someone who has never actually made a cold phone call to a prospective client. This is obvious [...]
Add value, don’t subtract price
November 23rd, 2011Differentiate by adding value to your customer service rather than competing on price. One way is to increase your communication with your customers. The mechanics of this is easy: calling, visiting, emails, letters. However, if you were to scan the information you hold in your customer and / or marketing database, I’d be willing to [...]
Outgoing email success
November 16th, 2011Do you use email with your clients for marketing? Here’s a tongue in cheek checklist for success. 1. Mate, all I need is your email address ‘I want to send you my email marketing material. I don’t care where you live, how old you are, what company you work for or what your interests or [...]
Upskill during the holidays
November 9th, 2011“OH NO!!!! Not Patricia Flipp” The children would MOAN in unison making a joke of her name. Sometimes I do give in to Iron Maiden. Metallica. Or Rihanna. However most of the time if I’m not clamoring for peace and quiet, or if dad isn’t in the car – he’s the boss, I listen to [...]
Why you should consider txt messaging clients
November 2nd, 2011Evolving habits Can you remember the last time you’ve seen someone young actually talk on their cell phone (even if they’re lying on the sofa at home?) It’s not just kids. Many business people and adults send and receive txt messages. Beyond their children texting them with “Call me” adult texting is for the more [...]
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Books
Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition.
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101 Outlook and Google Tips Debbie's years of experience working with email and Google are packed into this easy to read #1 bestselling book.
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101 Customer Experience Tips do you want more sales, referrals and repeat business? Then you need this book!
You won't want to miss these 101 tips to place your head and shoulders above the crowd to build customer loyalty, word of mouth, and profits.
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101 Balancing Tips with nine children between them and busy careers, let Debbie and Mary Lambie use their experience to make this practical little book a goldmine of solutions for you.
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Save hours a week using clever, timesaving 'how-to' solutions to the top problems you have using email, your calendar, address books/contacts.
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