| 1. Fluff Walks. $ Talks.
2. Extra Value WWD
3. How To Stop Redundancies From Killing Your Email List
4. HP Online Learning Centre.
1. $ Talks. Fluff Walks
Enhance and refocus your marketing and sales efforts by putting a dollar value on how your customer will benefit. Show them their rate of return.
This exercise is easier than you think. Will it save them time? Value it by estimating the time it will save per annum multiplied by the value of that person’s time (their wage per hour, salary). You can reduce stress? Does that lead to happier employees which helps reduce turnover? You can quantify the recruitment costs saved along with the productivity continuum.
Help them make more sales or increase turnover?  Take the average value of one sale (you can even factor in the life time value of that one new client) multiplied by the number of new ones expected.
You can get the base information any number of ways. Research on the Internet. Their Competitors. Annual reports. Talk to HR professionals about salary levels. Colleagues in that industry. Allies within that company.
Read entire article Diamond Marketing on a Pauper Spend on my new Time & Money blog
2. Extra Value WWD
What’s WWD? Working with Debbie. Please let me tell you about three new added value benefits.
If you want to improve the business performance or time management of your staff or sales team, or you’re planning a conference this year – allow me to give you a quote. You’ll get a motivating, entertaining, yet practical how to session on how to make significant improvement in business turnover or productivity from minimum effort or cost. It’s by helping to better understand and use the tools you have – database, email, mobile phone, Internet.
Areas we can focus on for example:
– Where and how to find new business
– Improve customer relationships and service
– Get better results from the Internet
– Boost time management, conquer email overload
The three extra value adds?
In addition to the research I conduct beforehand; this year you’ll get
- One year follow up consulting for all conference attendees or staff trained.
- Complimentary membership for all attendees in my IIY program – hundreds of one minute video lessons, educational articles and quick tips to use with copyright permission.
- All new clients; or referrers resulting in a training / speaking engagement will receive one of the best ever business tools – A business card scanner, four hundred dollar value- take a look
Shoot through an email for a quote – or here’s my formal quote page
3. How To Stop Redundancies From Killing Your Email List
With so many redundancies, you’re going to lose a chunk of your email list. Here are three ideas to help you.
- Have your newsletter sign up request on every webpage, every piece of marketing material – even your business card.
- Have two email addresses on your sign up form. Primary and secondary. With the rate of downsizing – you’re going to lose a lot of subscribers.
- If your unsubscribes are automatically removed, if possible take it over and do them manually. You’ll keep a closer watch on your list and be able to follow up personally on VIP’s that are now mail delivery errors.
4. HP Online Learning Centre
If you have the time, HP has 16 courses online from Laptop PC troubleshooting through to Search Marketing Fundamentals. You simply sign in to use them.
HP Online Courses
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Published by
href=”http://www.successis.co.nz” target=”_blank”>SuccessIS. Debbie
Mayo-Smith International Motivational Business Speaker and Author,
35 Chelmsford Ave, Glendowie, Auckland NZ. Phone 64 9 575 5359.
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