Debbie Mayo Smith, International Motivational Speaker
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Posts Tagged ‘promoting business’

Be A Better Marketer Than A Doer

Tuesday, February 14th, 2012

Every now and then – you will hear something life changing. Such as “Will you marry me”; “the job is yours”; “It’s a boy” (or in my case, congratulations, it’s two boys and a girl, you’re having triplets).

I heard a presentation by speaker Winston Marsh back in 2000 that changed the way I conducted business.

Winston said “Be a better marketer of what you do than a doer of what you do.”
So simple. So clever. So poorly don by most. There are 1,000′s of people just like you out there. Running similar companies. Filling your occupation. What makes you special? You can be the very best in your industry at what you do. But if people don’t know about you or your company – how can they use your services, buy your products?

Success comes more swiftly to those adept at marketing and promoting their businesses. Be a better marketer of what you do than a doer of what you do. Look for and take each and every opportunity to promote your business.

Let me illustrate two blown golden opportunities.

Blown Opportunity One
I had the opportunity to be at four functions catered by a husband and wife team specialising in vegetarian food. I knew them – but who else at the functions did? They should have had a table plaque with their company name and contact details, or business cards discretely on tables. Here in the middle of their target market, with people marveling at their work (and the chef never in sight) why is there no way to find out more?  How about a discrete sign up sheet for seasonal recipes?

Blown Opportunity Two
Ordering coffee at a café’, there’s an enormous white latte’ bowl chock full of business cards. “What do you do with these cards” I asked. “People go in a monthly draw for a hotel stay” was the reply. “Then what do you do with the business cards” I asked. “Nothing” was the reply.

What a missed golden opportunity!!!! Here was a client database right before their very eyes that they throw out. They should instead start an online communication with people who have already become their clients, and try to woo them back again and again and again.

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Books

Marketing in Today's Wired World

Marketing in Today's Wired World alerts you to the many profitable and clever ways you can use email, txt, video and audio messages to boost revenues, recruit new business, cut costs, improve customer service and leapfrog in front of your competition.
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101 Outlook and Google Tips Debbie's years of experience working with email and Google are packed into this easy to read #1 bestselling book.
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101 Quick Tips: Create a Great Customer Experience
101 Customer Experience Tips do you want more sales, referrals and repeat business? Then you need this book! You won't want to miss these 101 tips to place your head and shoulders above the crowd to build customer loyalty, word of mouth, and profits.
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101 Quick Tips: Surviving the Kids
101 Balancing Tips with nine children between them and busy careers, let Debbie and Mary Lambie use their experience to make this practical little book a goldmine of solutions for you.
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Conquer Your Email Overload Superb Tips and Tricks For Busy People
Save hours a week using clever, timesaving 'how-to' solutions to the top problems you have using email, your calendar, address books/contacts.
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