Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Marketing Communication Tip – Bullet Points

How are you for time? I’m up at 6:30 and often go to bed after 12:00AM. Yet it’s rare for me not to have a huge to do list for the next morning or guilt feelings about not spending enough time with my children (we’ve got 6 including twins and triplets by the way).

I’m not unique, nor the busiest. In consideration of others lately I’ve taken to writing bare boned. I’m taking out the fluff, bullet pointing many items and starting off with an Executive Summary. It doesn’t mean by the way that what I write now is boring or without WIIFM'S (what’s in it for me).

When you do bullet points in print communications, why not make a graphical statement that ties in with the message? For example for a client of mine, Camp Counsellors USA, we used tennis balls as bullet points. So how do you get creative? Your computer comes with fonts that have small pictures instead of letters. Examples would be Symbol, Wingdings, Holiday MT, Sports and the like. By the way – I said print because you can’t do it in email or on websites as you cannot be sure everyone will have the same font in their computer that you’re using. Ever wonder why so many bullet points on web pages are graphical elements rather than type? That’s the reason.

 How to get creative with bullet points:

  1. Create your bullet pointed text with the default bullets first
  2. Go to the drop down format menu, select bullets and numbering. When that window opens, select customise.
  3. Select font and scroll down for your choice of picture font. Click ok.
  4. Next click on bullet and you’ll find all the choices under that font. (At this time you can scout around for other picture fonts). Once you find the bullet point you want, you can also adjust the font size, colour, etc. Windows 2000 can even animate them now (marching red ants, Vegas lights…)

STRATEGY:  Streamline your communications for ease of reading, yet keep it interesting.

ACTION:   Be creative and experiment with different bullet poin

ts. Adjust size and colour to make a graphic statement.

P.S. If you get lost from my directions, click on your HELP!!! Menu.

Debbie Mayo-Smith (BSc Hons Econ) is an International Motivational Business Speaker and Managing Director of SuccessIS! ( and a leading specialist in easy practical ways to improve business profitability, personal productivity and Internet marketing. Debbie lives in NZ and travels the world speaking, writing and training. By the way, if you'd like to get lots of neat tricks like this, plus marketing and business development tips, why not enrol for our free newsletter?

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