Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Be different, not just better

A sustainable competitive advantage comes from being different, not just better. The best strategy for being different is to create a situation where your customers feel they are missing out if they don’t buy from you.

Ask your customers what gaps would be left in their business if your company disappeared, or even what holes would be left in the marketplace. Then ask them what you could offer that they would just hate to miss out on.

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