Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Use the web wisely

Les Einhorn, of Logical Effective Solutions in New South Wales, Australia, says that from his experience in improving customer experience, the one main tip that seems relevant again and again is for organisations big and small to use email and the web more wisely. Many organisations now have a web presence and email, yet not too many seem to use them to advantage, specifically to improve their productivity.

Think of the website as a 24-hour/365-day-per-year showroom. Put on the web everything you need to qualify your customers, to convert tyre-kickers into qualified prospects. Put on your website answers to as many questions as you can from what prospects ask you.

Ensure your website makes it easy for your customers to contact you, including by joining relevant emailing lists. Automate and personalise the responses so that people feel you are quick to respond to them personally.


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