Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Improve your database

If you have a simple Excel customer database, don’t have a different field for every variable – categorise instead.

The wrong way

You set up a column for customers, a column for prospects, a column for old clients and a column for suppliers.

The right way

Instead have one column called Customer Type and have different categories (or variables) for the content– being customer, old customer, prospect, supplier, etc. Sort by category when you need to contact a specific group.


This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink


Free Quick Tips Newsletter
You'll love this succinct monthly tip newsletter focused on improving your business results and productivity.

View and sign up now!!!

Andrew Gardner; Investors Edge

"Get on her email list mate! She sends brilliant tips every month. It’s the one newsletter I love to get!"