Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

VIP book

Another complaint, another request to speak to the manager. This time Domino’s scorched our pizzas. I telephoned to tell them that four out of the five picked up the previous evening were not satisfactory (again – expecting an argument). Instead, they didn’t quibble: ‘We’ll put you down in our VIP book for four complimentary pizzas,’ she said. ‘Just tell us you’re in our VIP book the next time you call or come in.’

You could have knocked me down with a feather when one day later a letter arrived with another apology from the general manager, a promise of five (not four) free pizzas and, to the kids’ delight, a coupon for free garlic bread and Coke.


This is an idea to steal. You can name anything VIP to make your customers feel special. It’s corny, yes, but it does work. Doesn’t a VIP book sound much better than a customer complaint book?


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