Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
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The C.R.A.P-ier, the better

Graphic Design 101
Whether you are doing the design yourself or approving the work of another, it pays to keep four basic principles of graphic design in mind:

C = Contrast
Avoid having different elements – type size, colour, line thickness, shape and spacing – too similar. Contrast is often the main visual lure on your page or email. Use large versus small fonts to show different levels of importance. A dark background with light type is good for ease of reading.

R = Repetition
Repeat visual elements for consistency (for example, bullet points, line thickness, shape, size and colour). This helps organise and strengthen the unity of your communication. In PowerPoint presentations, it’s a sign of an amateur to have one slide coming in from
the left, the next from the right and the following from the top.

A = Alignment
Every element should have a visual connection with another. This gives you the clean, sophisticated look of a well-done communication. Left align – don’t centre anything other than a headline. Look at your business card – can you draw an imaginary line along the edge of your contact details?

P = Proximity
Items relating to each other should be grouped together. When several items are in close proximity, they become one visual unit rather than separate ones. This helps organisation and reduces clutter. Have your subtitles directly over the body copy – don’t have a space between them.

Judge your business card against the following criterion: do not allow the designer to make your contact details too small or too bland for want of ‘white space’. And why not use the back of your business card to outline how you can be of assistance?

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