Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Define your ultimate benefit

Your business doesn’t revolve around a single product. Even if it does, it’s not the product that people want, is it? It’s the benefits they receive from that product. When marketing, writing copy or designing ads, think about the ultimate benefit and build around that. Ultimate benefits are what your clients and prospects are really seeking: more money, weight loss, success, better health, being attractive, and so on.

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