Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Your Eight Tips for Success in 2008.

1. Focus on Your Most Profitable Income Producing Activity
It is so easy to spin your wheels and spend a lot of time on activities in your business that don't provide the best return. Don't spin your wheels on every single money making activity you can think of. Your time is limited and valuable.

So look at all the activities you do. In 2006 focus on the ones that show you more money (ala Jerry McGuire).

2. Gain Celebrity
People like celebrities. They like being around or associated with people that are famous. So become famous. Become an expert in your field. Write articles and submit it to magazines that your target market is reading. And don't guess at that - you'd be surprised. Ask your clients. Whenever I do a workshop - one of the questions on the evaluation form is what magazines do you read. You can do it too. Let it be part of a survey you conduct.

The more your clients and your prospective clients see your name, the more famous they'll think you are, the more of an expert you become in their eyes. You see, your celebrity will rub off on them as one of your clients. This stands for every single person reading this newsletter. Financial service advisers, corporate executives, managers, entrepreneurs. The more often your name is out there (so to speak) the more opportunities will arise of journalists calling you for quotes, or more.

The more you promote yourself and get in the press, the higher your celebrity and expert status becomes. You'll get more clients, and get higher fees.

3. Market More in a Downturn
Be very clever. During slow periods in the economy, one of the first activities to go is marketing, publicity and promotion. If you're smart, you'll take this as an incredible opportunity to do the opposite, gain recognition and market share from your competition. It doesn't have to be solely through advertising in the press - it's a great time to start using email as your workhorse. Email newsletters can help you stay in touch, keep your name in front of your clients and prospects, spur referrals, give you that "expert" status I spoke of above, sell your goods and services and improve your customer service.

4. Email - You Must, Must, Must, Must do it Right
I will not harp on you about email. It is one of the most valuable business tools you can employ in 2008. But you can blow it royally by not doing it correctly. In 2006 you must:

  • Think and build relationships – don’t go after a one night stand
  • Target correctly
  • Think customer first
  • Be very, very, very, very careful about "cool" technology - it might turn around and bite you in the bum instead
  • Don't inundate
  • Graphic simplicity is the name of the game
  • Track, measure and respond
  • Be clever, don't follow the pack
  • Develop an outstanding database of your own

5. Get Some New Best Business Friends
I'm talking about those with huge email databases. 1 + 1 = much more than 2 when you join marketing forces with someone with a large permission database. Think of clever joint ventures you can do, companies in synergy with you, complementary where you can cross market services to each other.

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