Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

8 Myths about Marketing on the Internet

1. If I Have a Website, People Will Visit
Your website is nothing more than a few pages in a book, sitting on a self of a large public library waiting to be picked up and read. You must market your website. Otherwise it’s money down the drain. Marketing should include email communications; ensuring you treat each we page like it’s own site with unique keywords that you submit it to search engines.

2. Hits is the Best Way to Measure my Web Site

Hits are nothing more than a little old ping on your web server. By the way, if any one quotes you hits – you should know they are trying to snow you or they don’t know what they’re talking about. Each web page could have hundreds of hits per one person looking at that page. Each web page has many elements on it: text, pictures, navigation bars, banner ads, graphic bullet points etc. Each element on a page generates a “hit”.

3. If I Have Great Content, People Will Return Over and Over and Over and Over

The cost of creating a continuous supply of fresh and cool content that is related to your business is overwhelming. And with millions of commercial Web sites to choose from, can you be certain that people will pick yours? People won’t come back unless you remind them to. Instead why not send out a lower volume of good and pertinent content via an email newsletter instead?

4. You Can Sell Stuff on the Web If You Have a Secure Server

You’ll get a store – but no sales if you only focus is on your infrastructure instead of your marketing. Your real challenge of selling online is the selling, not the technology.

5. Your site Needs to be Cool and Cutting Edge

Sure. Have a Flash, Shockwave or script laden site. Why not lock your door and throw away the key to only those that have downloaded the newest, coolest and latest? Which is more important, what works for your customers or what's the latest according to your webdesigner? What’s cool or what the majority can view? Most of your customers want it fast and simple. And viruses have done their dirty deeds to put people and IT Managers off the cutting edge. Let me tell you a secret that advertising agencies won’t. Emails with external scripts are often barred from corporate sites.

6. Lots of People Surf the Web

Used to that is. The Average Web user has been to as little as 100 sites and bookmarked only fourteen of them. People are too busy today, and the uniqueness of the Internet has worn off. How often do you just schmooze around the Internet for the heck of it?

7. You Can Make Money Selling Banners

No, you can’t. Supply will always exceed demand, and only a few can win. With the rise of personalised Web servers, undifferentiated banners will fade away. However online newsletters can help turn a pretty penny for your business. Again why not sign up for our monthly newsletter Your Success for a monthly dose of marketing and business development tips? Click here

8. Choose The Right Niche
What sells online? A general rule is that whatever sells in print catalogues will also sell on the Internet. In the physical world niches are based on geography, proximity is king.
But not on the Internet. Niches are based on what you sell. And with
what you sell - you have to be THE place to buy it.

Debbie Mayo-Smith (BSc Hons Econ) is an International Motivational Business Speaker and Managing Director of SuccessIS! (http://www.successis.co.nz) and a leading specialist in easy practical ways to improve business profitability, personal productivity and Internet marketing. Debbie lives in NZ and travels the world speaking, writing and training. By the way, if you'd like to get lots of neat tricks like this, plus marketing and business development tips, why not enrol for our free newsletter?

This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink www.successis.co.nz


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