Debbie Mayo-Smith international inspirational motivational how-to speaker technology, time management, improving business performance
Motivational Speakers, Sales, Marketing, Time Management, Productivity, Technology, Tips

Preparing Powerful Persuasive Presentations

Are you responsible for creating PowerPoint or Keynote  presentations? Have are eight tips to help you get better results.


  1. Them. Not You
    In sales presentations by virtue of being there, you’re almost ‘bought’. Differentiate your company by having content 99% about them; all selling points relate to their problems.
  2. Set up a Master
    Under the view toolbar, you’ll find slide master.  Set your font, design, background here to do it once instead of for every slide.
  3. Use Contrast
    Use a dark background and light lettering or vice versa. There's nothing worse than people not being able to read your slides because you're using dark on dark or light on light.
  4. Use visuals to break up text
    Either replace lines of text with a large graphic or put a relevant image in the lower right hand corner. Google Images is utterly superb. When you find the image you want, be sure to click to obtain it from the original source. The search results just show you low resolution thumbnails
  5. Be consistent.
    If you use transitions and animations - don't have text coming in from the left on one slide, the right on another, twirling in on the third.
  6. Drop your logo.
    Your presentation is for the audience. Logos can minimise the area available on the slide for content. Result? Crowded slides or text written smaller than it should be. Think of those poor soles sitting in the back of the room or across the table.
  7. Screenshot it
    For speed, reliability and visibility, avoid live Internet demo’s. Instead give them the focal point you’re going to make in a screenshot.
  8. Save Time Editing
    If you work in outline view, you can rewrite text in the left hand outline instead of onto slides.

Debbie Mayo-Smith (BSc Hons Econ) is an International Motivational Business Speaker and Managing Director of SuccessIS! ( and a leading specialist in easy practical ways to improve business profitability, personal productivity and Internet marketing. Debbie lives in NZ and travels the world speaking, writing and training. By the way, if you'd like to get lots of neat tricks like this, plus marketing and business development tips, why not enrol for our free newsletter?

This article is copyright to Debbie Mayo-Smith & SuccessIS. You may use it for your newsletter, website or as an article. It can be reproduced - but in its entirety and with inclusion of Debbie Mayo-Smith as the author and the weblink


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